Custom Ad Strategy & Competitive Intelligence Report
Prepared for Nick Jooma · March 2026
We analyzed every active ad in the food sensitivity & allergy testing market.
They have the better marketing. Here's what they can't compete with:
You test IgE, IgG, IgA, and IgM. Everlywell only tests IgG. Supply Life only tests IgG. No competitor mentions this because they can't.
Comprehensive coverage across the most common food antigens. One test, complete answers.
Everlywell doesn't. Viome doesn't. Curex doesn't. At $349, this is a massive competitive advantage.
More than Everlywell's 6,974 reviews. But this number is buried on your site where nobody sees it.
Clinical-grade credibility. Trust badges that should be front and center in every ad.
Post-test recurring revenue. Test → Results → Supplements. A full health journey, not a one-off purchase.
We compared every competitor's landing page to yours. Here's what we found:
| Element | Everlywell | Supply Life | Curex | Infinite Allergy |
|---|---|---|---|---|
| Hero Headline | ✓ "At-Home Food Sensitivity Test" | ✓ "Tests Made Easy" | ✓ "Your Allergies End Here" | ✗ None |
| Visible Pricing | ✓ Shown | ✓ £137-239 | ✓ From $99/mo | ✗ Hidden |
| Social Proof | ✓ 6,974 reviews | ✓ "UK's #1" | ✓ 50,000+ users | ✗ 20K tests buried |
| Tracking Pixels | ✓ Full stack | ✓ + Hotjar | ✓ Full stack | ✗ Zero |
| Retargeting | ✓ Active | ✓ Active | ✓ Active | ✗ Impossible |
| Trust Badges | ✓ CLIA, HIPAA | ✓ UK certified | ✓ Clinician supervised | ✗ Not shown |
| Discount/Offer | ✓ FSA/HSA | ✓ £25 off | ✓ $4.99 intro | ✗ None |
We went through your site as a customer. Here's what we found:
You can't track visitors, build audiences, or retarget anyone who visits your site. Every visitor is lost forever.
No GA4, no GTM. You have zero data on who visits, where they come from, or where they drop off.
$349 is competitive — especially with insurance. But visitors have to dig to find it. Competitors show pricing immediately.
Your biggest social proof number is buried deep. Everlywell puts "6,974 reviews" above the fold. You have MORE and nobody sees it.
These are included with your plan at no extra cost:
Track every visitor. Build retargeting audiences. Optimize ad delivery.
Know where your traffic comes from and where it drops off.
Every ad tagged so you know exactly which creative drives sales.
Automatically re-engage people who visited but didn't buy.
We build a conversion-optimized page for your ad traffic — your 4-marker advantage, visible pricing, trust badges, clear CTA. No website overhaul needed.
See exactly how many test kits each ad sells. Real numbers, not guesses.
These are the highest-scoring ad hooks in your market. We adapt them for your brand.
Personalized for Infinite Allergy Labs based on what's winning in your market.
"4 markers vs 1" — your killer differentiator that no competitor can claim
Bloating, fatigue, brain fog → test → finally getting answers
"Healthy foods that are secretly destroying your gut" — cognitive dissonance
Unboxing → simple at-home process → results on phone → relief
"20,000 tests completed" + patient testimonials + insurance accepted
Reverse-engineered from the highest-performing ads in your market, adapted for your brand.
Most agencies just hand you creatives. We build the entire system.
20/month, 5 categories
Built for conversion
Track everything
Re-engage visitors
Test kits sold
The system gets smarter every week
Here's exactly what happens when you start:
Meta Pixel installed, GA4 configured, UTM parameters set up, landing page built. You go from zero tracking to full visibility.
One ad per category — Science Explainer, Symptom Story, The Shocker, Kit Journey, Social Proof. Testing begins.
New variations based on early signals. We see which hooks get clicks and which formats engage. Satisfaction guarantee check-in.
We know which 2-3 categories are winning. More variations of what works. Kill what doesn't.
Full performance review. You now have 20 tested ads, real data, and a clear playbook for month 2. Strategy call to plan next phase.